In Private Studio POP-UP x RackBuddy
The Berlin-based brand IN PRIVATE STUDIO created a pop-up shop displaying their collection on the RackBuddy Frame Pablo racks. A perfect fit for the grungy and bold Berlin fashion scene.
The brand was founded in 2019 by former fashion blogger and fashion & guest producer of "Germany's Next Topmodel", Michael Späth. He draws inspiration from pop culture and forms ideas from music lyrics, documentaries and concerts. The whole idea of the brand is to take a step back. Back to smaller groups, close friends, not sharing everything with the world. It’s about broken hearts, chasing goals and pushing to the limits. The young brand consists of various limited unisex items and are all made from sustainable organic cotton. Their production is based on the standard 100 by Oekotex® which is both eco friendly and of high quality.
The brand has had exposure on celebrities such as Gigi Hadid, Bill and Tom Kaulitz, Riccardo Simonetti and Nikeata Thompson.
HOW THE FRAME AND THE COLLECTION WAS A PERFECT MATCH
We wanted to make sure that the clothing racks and the collection was a perfect fit in terms of style and look. The Frame Pablo is a minimalistic yet striking clothing rack with a concrete-look bottom shelf and a beautiful geometric frame. It allows the clothes to be in focus while at the same time being a statement piece with a raw and modern appearance. An ideal solution for the many exclusive pieces from the new collection. The shelves on the bottom were used to display posters, hats and other accessories to complete the look.
Picture credits: Project images IN PRIVATE Studio Pop-UP Store Opening
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