Welcome inside the colourful universe that is Boohoos new showroom in Paris.
The style is a mix between the feminine and industrial with a soft touch of velour which gives the showroom a modern look.
Boohoos showroom is large with many fun and quirky details expressing the modern clothing brands designs. They mix and play with color and materials which gives a playful look that invites you inside their universe. Come on inside and see the new showroom.
The clothing gets all the attention with the industrial details in contrast to the modern and colorful clothes. The noticeable industrial details is the long wooden table and clothes racks with water pipes from RackBuddy.
The lounge are is full of pastel colored furniture in velour and metal and is complemented beautifully with brass details. The lounge area invites inside a cosy atmosphere for the visitors.
The conference room is beautifully streamlined with the lounge area where the same color palette is used for a coherent look in the showrooms interior. The plants create a lively atmosphere and compliments the furniture. The conference rooms colors is build up around the flower patterned poster with Boohoos logo on it. The yellow chairs creates a synergi in the room.
The showroom is full of quirky and colourful details creating a fairytale like and feminine universe. The details are a mix of modern and vintage interior. The plants bring life to the clothing and creates a tropical feeling in the room.
The showrooms office is kept light and open, creating a clean working environment. The pictures on the walls gives personality to the room.
Architecture & retail project for Boohoo, the well known clothes and accessories english brand. The brief was to create an "instagrammable" showroom for wholesale clients and influencers. They wanted to have a friendly, colorful and cosy ambiance in order to share their identity & values through their environment. It's the first parisian's showroom created for the brand so we were so glad to be the one chosen for it. Meredith was the architect and project manager for them and the final renders was at their image.
Why did Boohoo choose to work with RackBuddy?
Meredith discovered the brand through Boohoo head office and felt in love with the concept and the product's design. She found that the Industriel side of the showroom matched perfectly with RackBuddy's style. Contrasts between the clothes material: confrontation between fabrics and raw materials. She loved it !
Facts about the new showroom
Place: 2 arrondissement, rue bachaumont, Paris
Design firm: myHomedesign
Project manager: Meredith
If you want us to help you with clothing racks or anything else for your showroom or store then send an e-mail to firstname.lastname@example.org, we´re always happy to help.