About Rackbuddy


Our Story

RackBuddy has been created by Martin Heinze and Lasse Nielsen, two Danes in their 30ies who have always dreamt of creating their own business.

It all started in the end of 2013, when Martin and Lasse built their first clothes rack in a small garage in Næstved. Martin had been searching for a stable, customizable open wardrobe solution for his new apartment, but did not find anything that was matching his vision. All existing offers were either unstable or had a tasteless design. Therefore, the two owners decided to build a clothes rack themselves. More than satisfied by the outcome, they were determined to design more racks out of water pipes to friends and acquaintances. They invested just enough money to buy the supplies and financed all of the forthcoming projects over their sales profit.

Martin and Lasse noticed soon that their product had a great potential and as demand was picking up, they both decided to work full time on their business project and RackBuddy was created. When they first launched their website, they didn’t even dare to dream of having their own RackBuddy showroom just two years later.

With a successful position in Denmark at its back, RackBuddy is now taking on the challenge to become more known throughout Europe. 

Our Idea

RackBuddy has been created based on the idea that a clothes rack can be a piece of furniture shaping the identity of its owner’s home.

Your clothes express who you are! Often, you spend a lot of time, money and consideration on new pieces in your wardrobe. Why should you hide them in a closet and possibly forget about them, why not display them and integrate them in your interior? And why would you carefully select well-designed tables, chairs and lamps that perfectly fit into your home but settle for a clothes rack for mere practical reasons?  

We believe, that the design of your wardrobe and its functionality should go hand in hand. That is why we offer you robust and well-designed wardrobe solutions that will last for a long time and perfectly support your individual style and needs.

Our Values

We value originality and the ability to think creatively.

We believe that everybody should get the chance to express their own identity. Therefore, it is our goal to not just deliver a piece of furniture, but make it easy for you to be yourself and create exactly the home you want to have. We know how to make great furniture, but it is you who gives it the last bit of personality and soul. You can therefore get completely involved in the design process of your clothes rack and wardrobe solutions. This makes it possible for us to deliver original and unique products, that are customized only to you. The design of our products is only limited by your imagination!

We value friendship and reliability.

Get a RackBuddy! We want to be your buddies - by always being there for you when you need our support. Our products are made to last and are supposed to make your life better every day for a long time, just like a good friend. We strive to deliver extra stable and robust solutions exceeding your expectations and to keep our prices affordable and fair.

We believe in the concept of “hygge”.
In Denmark, hygge means making everyday moments more meaningful by creating a cozy atmosphere and enjoying oneself in good company. Therefore, we approach all our projects with a positive mind and down-to-earth attitude. And coming from the world’s happiest nation, we know that the place you spend the most time at, your home, is the foundation of happiness. This is why we have made it our purpose to help you create your own space to unwind, relax and enjoy the little things of life.


Our People

Lasse Nielsen & Martin Heinze 
Owners of RackBuddy
Signe Nyeman-Nielsen, Kommunikation
Signe Nyeman-Nielsen
PR & Communication

Annika Ficher, Marketing
Annika Fischer
Marketing & Sales Germany

RackBuddys Carpenter Team
Rackbuddy håndværker
Lars Olsen

Rackbuddy håndværker
Michael Thomsen

Rackbuddy håndværker
Kenneth Nielsen
Rackbuddy - snedker - coming soon

Jakob Spangsberg

Rackbuddy - snedker - coming soon

Martin Sørensen

Rackbuddy - snedker - coming soon


Rackbuddy - snedker - coming soon
John Sørensen